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The Best Lung Cancer Ad December 18, 2008

Posted by C0Y in Health, Life.
Tags: , ,

Rot Castle Lung Cancer Ad

Advertising Agency: CHI&Partners London

Fact: Second hand smoke in the home hospitalises 17,000 UK children a year.

This has been the sole reason why British Medical Research Charity has been trying to branch out awareness of the dangers of smoking to the rest of the world. This time they did it with style.

Here are some of the ironically conceptualized AD’s they came up with, and I guess the messages is pretty clear.

Roy Castle Lung Cancer Ad Roy Castle Lung Cancer Ad

This really “clever” advertising campaign was made for the Roy Castle Lung Cancer Foundation, a group dedicated to the prevention and cure of lung cancer.

I hope this brings the message to as many people as possible.

3 Critical:

  1. Ironic – we all know it’s not good for the health, but still we do it.
  2. Nice Concept – the concept is a bit alarming, but It’s better that way.
  3. Smoke Moderately – since we can’t stop it easily, moderation might just be the best thing for now.


1. allan - December 23, 2008

that is why smokers should stop killing themselves and other people…

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